Birger Jarl - Winter 2017
"The second instalment of design for Birger Jarl, the premium night venue in Uppsala, the art direction took on the opposite of the Winter season. Instead of bleak dark moods and lights, the event branding takes a shape in bright and positive imagery made out of unique yet playful CGI typography. Each letter was crafted from different materials with a subtle nod to the previous summer campaign to ensure continuity in the 2017 work.
The final artwork was applied to all client-facing touch points including print and digital formats via versatile type design system."
Creative direction & design: